EbookBell.com

Most ebook files are in PDF format, so you can easily read them using various software such as Foxit Reader or directly on the Google Chrome browser.
Some ebook files are released by publishers in other formats such as .awz, .mobi, .epub, .fb2, etc. You may need to install specific software to read these formats on mobile/PC, such as Calibre.

Please read the tutorial at this link: https://ebookbell.com/faq

We offer FREE conversion to the popular formats you request; however, this may take some time. Therefore, right after payment, please email us, and we will try to provide the service as quickly as possible.

For some exceptional file formats or broken links (if any), please refrain from opening any disputes. Instead, email us first, and we will try to assist within a maximum of 6 hours.

EbookBell Team

Marketing For Cultural Organizations New Strategies For Attracting Audiences 3rd Edition Bonita M Kolb

Name: Marketing For Cultural Organizations New Strategies For Attracting Audiences 3rd Edition Bonita M Kolb
SKU: BELL-11116946
Price: 31.00 USD
Availability: InStock
Rating: 4.25 (78 reviews)

SKU: BELL-11116946

$ 31.00 ~~$ 45.00~~ (-31%)

4.3

78 reviews

Marketing For Cultural Organizations New Strategies For Attracting Audiences 3rd Edition Bonita M Kolb instant download after payment.

Publisher: Routledge

File Extension: PDF

File size: 4.49 MB

Pages: 200

Author: Bonita M. Kolb

ISBN: 9780415626958, 0415626951

Language: English

Year: 2013

Edition: 3

Product desciption

Marketing For Cultural Organizations New Strategies For Attracting Audiences 3rd Edition Bonita M Kolb by Bonita M. Kolb 9780415626958, 0415626951 instant download after payment.

Marketing for Cultural Organizations presents traditional marketing theory with a focus on the aspects most relevant to arts or cultural organizations. The book explains how to overcome the division between the concepts of high art and popular culture by targeting the new tech savvy cultural consumer. As arts patronage has declined, and given new technological advances, arts organizations have had to adapt to a new environment and compete for an audience. This edition emphasizes visitor or audience participation, as well as the use of social media in attracting and maintaining an audience. Learning to harness social media and technology in order to encourage a dialogue with its audience is of primary importance for arts organizations.