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Marketing For Hospitality And Tourism Global Edition 8th Edition Philip Kotler John T Bowen James Makens Seyhmus Baloglu

SKU: BELL-36322200

$ 31.00 ~~$ 45.00~~ (-31%)

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Marketing For Hospitality And Tourism Global Edition 8th Edition Philip Kotler John T Bowen James Makens Seyhmus Baloglu instant download after payment.

Publisher: Pearson

File Extension: PDF

File size: 25.38 MB

Pages: 688

Author: Philip Kotler; John T. Bowen; James Makens; Seyhmus Baloglu

ISBN: 9780135209844, 9781292363516, 9781292363523, 1292363517, 0135209846, 1292363525

Language: English

Year: 2021

Edition: 8

Product desciption

Marketing For Hospitality And Tourism Global Edition 8th Edition Philip Kotler John T Bowen James Makens Seyhmus Baloglu by Philip Kotler; John T. Bowen; James Makens; Seyhmus Baloglu 9780135209844, 9781292363516, 9781292363523, 1292363517, 0135209846, 1292363525 instant download after payment.

Marketing forHospitality and Tourism, 8e is the definitive source for hospitality marketing courses.Taking an integrative approach, this highly visual, four-color book discusseshospitality marketing from a team perspective, examining each hospitalitydepartment and its role in the marketing mechanism. These best-selling authorsare known as leading marketing educators and their book, a global phenomenon,is the most frequent adoption for the course. Developed with extensive studentand professor reviews, this edition includes new coverage of social media,discussion of current industry trends, and hands-on application assignments.