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Marketing For Sustainable Development Rethinking Consumption Models 1st Edition Sihem Dekhili

  • SKU: BELL-38041376
Marketing For Sustainable Development Rethinking Consumption Models 1st Edition Sihem Dekhili
$ 31.00 $ 45.00 (-31%)

5.0

98 reviews

Marketing For Sustainable Development Rethinking Consumption Models 1st Edition Sihem Dekhili instant download after payment.

Publisher: Wiley-ISTE
File Extension: EPUB
File size: 1.54 MB
Pages: 311
Author: Sihem Dekhili
ISBN: 9781789450361, 1789450365
Language: English
Year: 2021
Edition: 1

Product desciption

Marketing For Sustainable Development Rethinking Consumption Models 1st Edition Sihem Dekhili by Sihem Dekhili 9781789450361, 1789450365 instant download after payment.

Many people see a weak association between marketing and sustainable development and even consider them as two incompatible fields. However, marketing benefits from an extremely powerful position to encourage transformations at the production level and to guide consumers towards responsible behaviors. From its inception, marketing has been positioned as a support for the relationship between the company and its customers, with the quest for well-being set in the very foundations of the discipline.
In a context that is marked by crises and much skepticism, marketing today should, more than ever, prove that it acts in good faith. This book offers practitioners, public authorities, professors and students illustrations that demonstrate that the dissemination of sustainable practices is indeed a marketing issue. It argues that it is particularly important not only to overcome the divide between the concepts of marketing and sustainability, but also to use marketing tools and frameworks to support sustainable development and strengthen the green market.

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