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Marketing In Food Hospitality Tourism And Food 2nd Edition Richard Tresidde

  • SKU: BELL-7030540
Marketing In Food Hospitality Tourism And Food 2nd Edition Richard Tresidde
$ 31.00 $ 45.00 (-31%)

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Marketing In Food Hospitality Tourism And Food 2nd Edition Richard Tresidde instant download after payment.

Publisher: Goodfellow Publishers
File Extension: PDF
File size: 1.75 MB
Pages: 302
Author: Richard Tresidde, Craig Hirst
ISBN: 9781910158302, 1910158305
Language: English
Year: 2015
Edition: 2

Product desciption

Marketing In Food Hospitality Tourism And Food 2nd Edition Richard Tresidde by Richard Tresidde, Craig Hirst 9781910158302, 1910158305 instant download after payment.

Targeted at second year undergraduate students through to master's level post-graduate, Marketing in Tourism, Events and Food 2nd edition takes the reader through a logical examination of key marketing debates, theories and approaches and encourages them to explore their own thoughts, ideas and opinions. It analyses areas such as marketplace value and value creation, consumers and consumption, taste and identity, sustainability and power, as well as semiotics and commercial myth making, and offers a contemporary examination of these industry sectors with experiential aspects of marketing and productive consumption playing an important role throughout.

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