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Marketing In The Tourism Industry Rle Tourism The Promotion Of Destination Regions Brian Goodall Gregory Ashworth

  • SKU: BELL-51260152
Marketing In The Tourism Industry Rle Tourism The Promotion Of Destination Regions Brian Goodall Gregory Ashworth
$ 31.00 $ 45.00 (-31%)

4.8

84 reviews

Marketing In The Tourism Industry Rle Tourism The Promotion Of Destination Regions Brian Goodall Gregory Ashworth instant download after payment.

Publisher: Taylor & Francis Group
File Extension: PDF
File size: 3.7 MB
Pages: 265
Author: Brian Goodall; Gregory Ashworth
ISBN: 9781135083397, 1135083398
Language: English
Year: 2012

Product desciption

Marketing In The Tourism Industry Rle Tourism The Promotion Of Destination Regions Brian Goodall Gregory Ashworth by Brian Goodall; Gregory Ashworth 9781135083397, 1135083398 instant download after payment.

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

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