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Marketing Management Pearson New International Edition 4th Edition Russ Winer

Name: Marketing Management Pearson New International Edition 4th Edition Russ Winer
SKU: BELL-10885990
Price: 31.00 USD
Availability: InStock
Rating: 4.4 (102 reviews)

SKU: BELL-10885990

$ 31.00 ~~$ 45.00~~ (-31%)

4.4

102 reviews

Marketing Management Pearson New International Edition 4th Edition Russ Winer instant download after payment.

Publisher: Pearson

File Extension: PDF

File size: 49.55 MB

Pages: 496

Author: Russ Winer

ISBN: 9781292023410, 1292023414

Language: English

Year: 2013

Edition: 4

Product desciption

Marketing Management Pearson New International Edition 4th Edition Russ Winer by Russ Winer 9781292023410, 1292023414 instant download after payment.

For undergraduate and graduate Marketing Management courses.
Go beyond the basic concepts with a strategic focus and integration of IT and global perspectives.

Marketing Management reflects the dynamic environment inhabited by today's marketers, helping readers understand this increasingly global marketplace and the impact of technology on making strategic marketing decisions. Its modern, strategy-based approach covers critical, fundamental topics required for professional success.
The fourth edition features Ravi Dahr of Yale University—one of the world’s leading scholars in behavioral decision-making—as a new coauthor.