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Marketing Of Consumer Financial Products Insights From Services Marketing Ritu Srivastava

Name: Marketing Of Consumer Financial Products Insights From Services Marketing Ritu Srivastava
SKU: BELL-50308576
Price: 31.00 USD
Availability: InStock
Rating: 5 (98 reviews)

SKU: BELL-50308576

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

98 reviews

Marketing Of Consumer Financial Products Insights From Services Marketing Ritu Srivastava instant download after payment.

Publisher: Business Expert Press

File Extension: PDF

File size: 2.41 MB

Pages: 144

Author: RITU SRIVASTAVA

ISBN: 9781637424308, 1637424302

Language: English

Year: 2022

Product desciption

Marketing Of Consumer Financial Products Insights From Services Marketing Ritu Srivastava by Ritu Srivastava 9781637424308, 1637424302 instant download after payment.

This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience.
Marketing has been traditionally goods oriented with a business to customer focus. However, it is established that financial service organizations also need a focused marketing strategy in the business to consumer space.
This book uses insights from services marketing to illustrate how financial service providers should utilize service marketing concepts to provide customers with quality, satisfaction, and memorable experience. This book is particularly useful to managers in financial organizations, executives enrolled in a management course, faculty and post graduate students of a management course.