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Marketing Research For Managers 3rd Ed Sunny Crouch Matthew Housden

  • SKU: BELL-1365940
Marketing Research For Managers 3rd Ed Sunny Crouch Matthew Housden
$ 31.00 $ 45.00 (-31%)

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Marketing Research For Managers 3rd Ed Sunny Crouch Matthew Housden instant download after payment.

Publisher: Butterworth-Heinemann
File Extension: CHM
File size: 5.74 MB
Pages: 392
Author: Sunny Crouch, Matthew Housden
ISBN: 9780750654531, 9781417507641, 0750654538, 1417507640
Language: English
Year: 2003
Edition: 3rd ed

Product desciption

Marketing Research For Managers 3rd Ed Sunny Crouch Matthew Housden by Sunny Crouch, Matthew Housden 9780750654531, 9781417507641, 0750654538, 1417507640 instant download after payment.

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketing research works, the more effective they can be in using it as a management tool. This new edition of the text includes: * The development of the "knowledge economy" * Analysis of customer relationship management * Comprehensive discussion of electronic techniques * New and updated case studies and examples * Highly practical and informative * New material which highlights the impact of new technology * New case studies and examples

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