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Marketing Roi The Path To Campaign Customer And Corporate Profitability 1st Edition James D Lenskold

  • SKU: BELL-1704070
Marketing Roi The Path To Campaign Customer And Corporate Profitability 1st Edition James D Lenskold
$ 31.00 $ 45.00 (-31%)

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Marketing Roi The Path To Campaign Customer And Corporate Profitability 1st Edition James D Lenskold instant download after payment.

Publisher: McGraw-Hill
File Extension: PDF
File size: 1.78 MB
Pages: 256
Author: James D. Lenskold
ISBN: 9780071413633, 0071413634
Language: English
Year: 2003
Edition: 1

Product desciption

Marketing Roi The Path To Campaign Customer And Corporate Profitability 1st Edition James D Lenskold by James D. Lenskold 9780071413633, 0071413634 instant download after payment.

ROI (Return on Investment) is today's key business tool for measuring how effectively money was spent--yet few marketing managers receive any ROI training at all. Marketing ROIchanges all that, showing marketing pros at every level how to use ROI and other financial metrics to support their strategic decision making. This comprehensive book details how an accurate working knowledge of ROI is essential for using the latest marketing measurements, and provides insights for gaining the greatest competitive advantage from the skilled use and understanding of ROI concepts.

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