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Marketing Scales Handbook A Compilation Of Multiitem Measures For Consumer Behavior Advertising Research Vol 5 English Gordon C Bruner

  • SKU: BELL-4937254
Marketing Scales Handbook A Compilation Of Multiitem Measures For Consumer Behavior Advertising Research Vol 5 English Gordon C Bruner
$ 31.00 $ 45.00 (-31%)

4.7

36 reviews

Marketing Scales Handbook A Compilation Of Multiitem Measures For Consumer Behavior Advertising Research Vol 5 English Gordon C Bruner instant download after payment.

Publisher: GCBII productions
File Extension: PDF
File size: 7.31 MB
Pages: 1046
Author: Gordon C. Bruner, II.
ISBN: 9780615273273, 9786612351532, 0615273270, 6612351535
Language: English
Year: 2010
Edition: English

Product desciption

Marketing Scales Handbook A Compilation Of Multiitem Measures For Consumer Behavior Advertising Research Vol 5 English Gordon C Bruner by Gordon C. Bruner, Ii. 9780615273273, 9786612351532, 0615273270, 6612351535 instant download after payment.

When published, this was the first-of-its-kind handbook that provided detailed descriptions of multi-item rating scales used to measure marketing related constructs. Covering the period from 1980 to 1989, this easy-to-use reference tool details 588 marketing scales used in Consumer Behavior; Advertising; and Organizational, Sales Force, and Miscellaneous fields. With both Volume I and II on their book shelves, contemporary market researchers and academics have easy access to nearly 1000 different measurement scales, including some history of the scales' use in scholarly studies

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