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Marketing The Basics Moore Karlpareek Niketh

Name: Marketing The Basics Moore Karlpareek Niketh
SKU: BELL-59446324
Price: 31.00 USD
Availability: InStock
Rating: 4 (66 reviews)

SKU: BELL-59446324

$ 31.00 ~~$ 45.00~~ (-31%)

4.0

66 reviews

Marketing The Basics Moore Karlpareek Niketh instant download after payment.

Publisher: Taylor & Francis (CAM)

File Extension: EPUB

File size: 2.47 MB

Author: Moore, Karl;Pareek, Niketh.;

Language: English

Year: 2010

Product desciption

Marketing The Basics Moore Karlpareek Niketh by Moore, Karl;pareek, Niketh.; instant download after payment.

Marketing: The Basics explains and explores the fundamentals of marketing in today's digital world, covering key approaches and concepts with an international range of topical case studies. This fully updated second edition addresses questions such as: How is a successful brand built? How has the rise of social networking changed the way products are marketed? What are companies doing to gain a better understanding of their customers? Why is it important to adapt to different foreign markets? Including a glossary of terms and guides to further reading, this lively and user-friendly introduction is perfect for students and professionals interested in finding out about marketing.