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Marketing the e-Business 1st edition Lisa Harris Charles Dennis

  • SKU: BELL-1658820
Marketing the e-Business 1st edition Lisa Harris Charles Dennis
$ 31.00 $ 45.00 (-31%)

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Marketing the e-Business 1st edition Lisa Harris Charles Dennis instant download after payment.

Publisher: Routledge
File Extension: PDF
File size: 1.54 MB
Pages: 240
Author: Lisa Harris, Charles Dennis
ISBN: 9780415256001, 0415256003
Language: English
Year: 2002
Edition: 1

Product desciption

Marketing the e-Business 1st edition Lisa Harris Charles Dennis by Lisa Harris, Charles Dennis 9780415256001, 0415256003 instant download after payment.

Since the much-hyped dot.com crash, treading the e-business path can be daunting. In these increasingly uncertain and cynical times, this useful text unpicks the challenges of e-Marketing for many types of business. It uses topical case studies and accompanying web material to provide an up-to-date study of effective marketing strategies. Topics include: *Multi-channel marketing strategies *Change Management *Lessons learned from the dot.com crash *Branding, e-Retail and relationship building *Digital divides, privacy and data security.

Providing a new approach to the subject matter, this book analyses the benefits of e-Marketing as a tool for improving efficiency and effectiveness rather than business revolution. Considering the practicalities of marketing in an e-Business context, it is the first book of its kind to voice such a rigorous argument for the importance of e-Marketing, and a crucial text for anyone studying or practicing e-Business.

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