Marketing Through Turbulent Times Jenny Darroch by Jenny Darroch 9780230237308, 0230237304 instant download after payment.

At some time in the future the recession will end. But what will happen then? How will customers respond to organizations that mistreated them in the past? What can organizations do now?Marketing Through Turbulent Times addresses these questions by tying together four themes: democracy, economic recession, individual depression and customer-centred strategies.  Written for decision makers who want to ensure that their marketing strategies are not only relevant for today’s difficult environment but will also provide a solid foundation for future growth, this book is an invaluable resource for anyone making strategic marketing decisions. Marketing Through Turbulent Times is a common sense, accessible book about marketing that provides a range of tools, principles and approaches for managers wanting to fine tune their current marketing strategies today and identify innovative growth opportunities which will allow them to lead their organization toward a robust future. http://www.marketingthroughturbulenttimes.com/  *A Note From the Author, Jenny Darroch: This book has dealt with one of the BIG problems facing managerstoday: 'How do I manage effectively in such turbulent times?' Therecession will end. Does this mean that the contents of this book are nolonger relevant? No. Even in periods of growth, creating turbulence,staying relevant, maintaining momentum, executing current strategieswell, and forcing changes to product-market boundaries will remainessential ingredients for any organization wanting to grow, reconfigure,and survive.And so, while the growth strategies I have outlined in Marketing throughTurbulent Times are relevant today, they will endure and provideguidance for managers wanting to create turbulence when the recessionpasses. The strategies outlined in this book are appropriate for anyorganization where generating growth is a primary goal. All that willchange over time is what constitutes relevance                                                               Sincerely,                                                                      Jenny Darroch