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Marketing Your Service Business Ian Ruskinbrown

Name: Marketing Your Service Business Ian Ruskinbrown
SKU: BELL-1386812
Price: 31.00 USD
Availability: InStock
Rating: 4.8 (14 reviews)

SKU: BELL-1386812

$ 31.00 ~~$ 45.00~~ (-31%)

4.8

14 reviews

Marketing Your Service Business Ian Ruskinbrown instant download after payment.

Publisher: Thorogood Publishing

File Extension: PDF

File size: 5.15 MB

Pages: 283

Author: Ian Ruskin-Brown

ISBN: 9781854183163, 1854183168

Language: English

Year: 2006

Product desciption

Marketing Your Service Business Ian Ruskinbrown by Ian Ruskin-brown 9781854183163, 1854183168 instant download after payment.

Ian Ruskin-Brown's new book provides a basic grounding in marketing and then focuses on marketing techniques unique to small-and mid-size service businesses. The author goes beyonf the usual marketing mix of Posiitoning, Product, Placement, Promotion and Price to add five more elements for service businesses: Physical Evidence, Process, People, Time Related Issues and Capacity Management.