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Marketplace Lifestyles In An Age Of Social Media Theory And Methods Lynn R Kahle Pierre Valetteflorence

  • SKU: BELL-51318938
Marketplace Lifestyles In An Age Of Social Media Theory And Methods Lynn R Kahle Pierre Valetteflorence
$ 31.00 $ 45.00 (-31%)

5.0

80 reviews

Marketplace Lifestyles In An Age Of Social Media Theory And Methods Lynn R Kahle Pierre Valetteflorence instant download after payment.

Publisher: Taylor & Francis Group
File Extension: EPUB
File size: 10.57 MB
Pages: 328
Author: Lynn R. Kahle; Pierre Valette-Florence
ISBN: 9781317465119, 1317465113
Language: English
Year: 2012

Product desciption

Marketplace Lifestyles In An Age Of Social Media Theory And Methods Lynn R Kahle Pierre Valetteflorence by Lynn R. Kahle; Pierre Valette-florence 9781317465119, 1317465113 instant download after payment.

This book approaches the concept of lifestyle from a contemporary scholarly perspective, and subjects it to rigorous theoretical and conceptual standards from an integrated, applied psychological point of view. Marketplace Lifestyles in an Age of Social Media is exceptionally current, demonstrating how recent trends and developments in social media reflect the importance of lifestyle research in marketing. Numerous examples, illustrations, and comprehensive references are provided, making this volume the best single resource for scholars, students, and marketing experts in this important area of marketing theory and practice.

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