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Markplus Inc Winning The Future Marketing And Entrepreneurship In Harmony Philip Kotler

Name: Markplus Inc Winning The Future Marketing And Entrepreneurship In Harmony Philip Kotler
SKU: BELL-47211034
Price: 31.00 USD
Availability: InStock
Rating: 4.7 (26 reviews)

SKU: BELL-47211034

$ 31.00 ~~$ 45.00~~ (-31%)

4.7

26 reviews

Markplus Inc Winning The Future Marketing And Entrepreneurship In Harmony Philip Kotler instant download after payment.

Publisher: World Scientific Publishing

File Extension: EPUB

File size: 3.5 MB

Pages: 288

Author: Philip Kotler, Den Huan Hooi

ISBN: 9789811221712, 9811221715

Language: English

Year: 2021

Product desciption

Markplus Inc Winning The Future Marketing And Entrepreneurship In Harmony Philip Kotler by Philip Kotler, Den Huan Hooi 9789811221712, 9811221715 instant download after payment.

This book seeks to understand how a one-man consultancy practice can grow to become what is arguably the largest such enterprise in one of the world's largest countries. It follows the incredible story of the start-up MarkPlus and its journey to become what it is today. Through this journey, one will discover the importance of developing innovative and original marketing frameworks and practices, along with the purpose and passion of a start-up's founder. This insightful book covers many well-established marketing concepts and practices and sheds light on the path that many entrepreneurs must take in establishing their own businesses.

Readership: Entrepreneurs, Executives, Professionals, Government and public-sector related officers, academics and researchers who are interested in marketing and entrepreneurship.