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Mass Media And Drug Prevention Classic And Contemporary Theories And Research William D Crano Editor

Name: Mass Media And Drug Prevention Classic And Contemporary Theories And Research William D Crano Editor
SKU: BELL-1692112
Price: 31.00 USD
Availability: InStock
Rating: 4.8 (64 reviews)

SKU: BELL-1692112

$ 31.00 ~~$ 45.00~~ (-31%)

4.8

64 reviews

Mass Media And Drug Prevention Classic And Contemporary Theories And Research William D Crano Editor instant download after payment.

Publisher: Lawrence Erlbaum Associates

File Extension: PDF

File size: 54.67 MB

Pages: 320

Author: William D. Crano (editor), Michael Burgoon (editor)

ISBN: 080583477X, 9780805834772

Language: English

Year: 2001

Product desciption

Mass Media And Drug Prevention Classic And Contemporary Theories And Research William D Crano Editor by William D. Crano (editor), Michael Burgoon (editor) 080583477X, 9780805834772 instant download after payment.

This book tells the story of the mass media's potential in the war against drug abuse. It is based on scientific evidence on the use of media in health promotion and disease prevention. Past approaches--successes and failures alike--are included to help enlighten future programs of research and practice. Advice about the logical steps that must be taken to help alleviate the crisis of drug abuse is featured throughout. The book will appeal to social scientists interested in persuasion and the media Each chapter offers information to help the conscientious practitioner maximize persuasive effects of a mass-mediated presentation.