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ISBN 10: 1621001423
ISBN 13: 9781621001423
Author: Hanna V. Kovács
Over the past 20 years, significant evidence has accumulated supporting the use of mass media campaigns in smoking cessation efforts. Studies have shown that smoke cessation campaigns can change beliefs and attitudes about quitting, increase motivation to quit and stimulate quit attempts. Also discussed in this book is the role of mass media in shaping and presenting certain forms of national identity; the prosocial messages in animated cartoons; the political use of fear and news reporting in Italy; media depiction of risky driving and adolescent driving behaviors; and the Axelrod Model of social phenomena and mass media.
Chapter 1: Patriotism or Nationalism? The New York Times' Discourse of American National Identity After 9/11
Chapter 2: Prosocial Content of Animated Cartoons
Chapter 3: Beyond Fear Appeals in Health Messaging: The Example of Smoking Cessation Campaigns
Chapter 4: The Political Use of Fear and News Reporting in Italy: The Case of Berlusconi's Media Control
Chapter 5: The Portrayal of Risky Driving in Popular Action Movies
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Tags: Hanna Kovács, Media, Coverage, Objectivity
