EbookBell.com

Most ebook files are in PDF format, so you can easily read them using various software such as Foxit Reader or directly on the Google Chrome browser.
Some ebook files are released by publishers in other formats such as .awz, .mobi, .epub, .fb2, etc. You may need to install specific software to read these formats on mobile/PC, such as Calibre.

Please read the tutorial at this link: https://ebookbell.com/faq

We offer FREE conversion to the popular formats you request; however, this may take some time. Therefore, right after payment, please email us, and we will try to provide the service as quickly as possible.

For some exceptional file formats or broken links (if any), please refrain from opening any disputes. Instead, email us first, and we will try to assist within a maximum of 6 hours.

EbookBell Team

Mass Moralizing Marketing And Moral Storytelling Hopkins Phil

Name: Mass Moralizing Marketing And Moral Storytelling Hopkins Phil
SKU: BELL-5260414
Price: 31.00 USD
Availability: InStock
Rating: 4.7 (16 reviews)

SKU: BELL-5260414

$ 31.00 ~~$ 45.00~~ (-31%)

4.7

16 reviews

Mass Moralizing Marketing And Moral Storytelling Hopkins Phil instant download after payment.

Publisher: Lexington Books

File Extension: PDF

File size: 1.44 MB

Pages: 247

Author: Hopkins, Phil

ISBN: 9780739188514, 0739188518

Language: English

Year: 2015

Product desciption

Mass Moralizing Marketing And Moral Storytelling Hopkins Phil by Hopkins, Phil 9780739188514, 0739188518 instant download after payment.

Mass Moralizing: Marketing and Moral Storytellingexamines the narratives of today’s brand marketing, which largely focuses on creating an emotional attachment to a brand rather than directly promoting a product’s qualities or features. Phil Hopkins explores these narratives’ influence on how we think about ourselves and our moral possibilities, our cultural ideas about morality, and our relations to each other. He closely studies the relationship between three interrelated dynamics: the power of narrative in the construction of identity and world, the truth-telling pretenses of mass marketing, and the growth of moralizing as the primary moral discourse practice in contemporary consumer culture.Mass Moralizingscrutinizes the way marketing speaks to us in explicitly moralistic terms, significantly influencing how we think about ourselves and our moral possibilities.