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Mastering Search Analytics 1st Ed Chaters Brent

  • SKU: BELL-11365750
Mastering Search Analytics 1st Ed Chaters Brent
$ 31.00 $ 45.00 (-31%)

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Mastering Search Analytics 1st Ed Chaters Brent instant download after payment.

Publisher: O'Reilly Media
File Extension: EPUB
File size: 28 MB
Author: Chaters, Brent
ISBN: 9781449319076, 1449319076
Language: English
Year: 2012
Edition: 1st ed

Product desciption

Mastering Search Analytics 1st Ed Chaters Brent by Chaters, Brent 9781449319076, 1449319076 instant download after payment.

Many companies still approach Search Engine Optimization (SEO) and paid search as separate initiatives. This in-depth guide shows you how to use these programs as part of a comprehensive strategy—not just to improve your site's search rankings, but to attract the right people and increase your conversion rate.

Learn how to measure, test, analyze, and interpret all of your search data with a wide array of analytic tools. Gain the knowledge you need to determine the strategy's return on investment. Ideal for search specialists, webmasters, and search marketing managers, Mastering Search Analytics shows you how to gain better traffic and more revenue through your search efforts.

  • Focus on conversion and usability—not on driving larger volumes of traffic
  • Track the performance of your SEO and paid search keywords
  • Apply techniques to monitor what your competitors are doing
  • Understand the differences between mobile and desktop...
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