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May We Suggest Restaurant Menus And The Art Of Persuasion Alison Pearlman

  • SKU: BELL-46770506
May We Suggest Restaurant Menus And The Art Of Persuasion Alison Pearlman
$ 31.00 $ 45.00 (-31%)

4.3

58 reviews

May We Suggest Restaurant Menus And The Art Of Persuasion Alison Pearlman instant download after payment.

Publisher: Agate Surrey
File Extension: EPUB
File size: 1.19 MB
Pages: 266
Author: Alison Pearlman
ISBN: 9781572848221, 1572848227, 2018021593, 2018024199
Language: English
Year: 2018

Product desciption

May We Suggest Restaurant Menus And The Art Of Persuasion Alison Pearlman by Alison Pearlman 9781572848221, 1572848227, 2018021593, 2018024199 instant download after payment.

An art expert takes a critical look at restaurant menus--from style and layout to content, pricing and more--to reveal the hidden influence of menu design.
We've all ordered from a restaurant menu. But have you ever wondered to what extent the menu is ordering you? In May We Suggest, art historian and gastronome Alison Pearlman focuses her discerning eye on the humble menu to reveal a captivating tale of persuasion and profit.
Studying restaurant menus through the lenses of art history, experience design and behavioral economics, Pearlman reveals how they are intended to influence our dining experiences and choices. Then she goes on a mission to find out if, when, and how a menu might sway her decisions at more than sixty restaurants across the greater Los Angeles area. What emerges is a captivating, thought-provoking study of one of the most often read but rarely analyzed narrative works around.

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