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Mcquails Mass Communication Theory 6th Denis Mcquail

  • SKU: BELL-11206704
Mcquails Mass Communication Theory 6th Denis Mcquail
$ 31.00 $ 45.00 (-31%)

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Mcquails Mass Communication Theory 6th Denis Mcquail instant download after payment.

Publisher: Sage
File Extension: PDF
File size: 3.84 MB
Pages: 534
Author: Denis McQuail
ISBN: 9781849202916, 9781849202923, 1849202915, 1849202923
Language: English
Year: 2010
Edition: 6th

Product desciption

Mcquails Mass Communication Theory 6th Denis Mcquail by Denis Mcquail 9781849202916, 9781849202923, 1849202915, 1849202923 instant download after payment.

This version is an updating and consolidation of the last edition, building with more confidence

on the proposition that mass communication is evolving and becoming more complex rather

than withering away. The earlier expectation of demise was based on the belief that the ‘new

media’ of public communication that were appearing in the latter part of the 20th century would

ultimately prove to be superior in all respects to the relatively crude forms of traditional ‘mass

media’ (especially newspaper and television broadcasting). This supposition was itself out of

step with the lessons of media history that has already demonstrated the power of different

media forms to adapt and survive in new environments.

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