Measuring and Mapping Cultures International Studies in Sociology and Social Anthropology 1st Edition by Yilmaz Esmer, Thorleif Pettersson ISBN 9789004158207 by Esmer, Y., Pettersson 9004158200, 9789004158207 instant download after payment.

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ISBN 13: 9789004158207
Author:  Yilmaz Esmer, Thorleif Pettersson

Measuring and Mapping Cultures International Studies in Sociology and Social Anthropology 1st Table of contents:

Part I: Theoretical and Methodological Foundations

Chapter 1: Conceptualizing Culture for Measurement

• A. Values, Beliefs, and Norms
  • Hofstede's dimensions, Schwartz's value theory.
  • Methodological challenges in measuring abstract concepts.
• B. Cultural Practices and Behaviors
  • Observing and quantifying cultural practices.
  • Rituals, communication styles, decision-making.
• C. Cultural Institutions and Structures
  • The role of formal and informal institutions in shaping culture.

Chapter 2: Quantitative Approaches to Cultural Measurement

• A. Survey Methods in Cross-Cultural Research
  • Design considerations, translation, response biases.
  • Major cross-national surveys (e.g., World Values Survey, European Social Survey).
• B. Psychometric Scales and Indices
  • Developing and validating culture-specific and cross-culturally applicable scales.
  • Issues of equivalence (conceptual, metric, scalar).
• C. Content Analysis of Cultural Artifacts
  • Media, literature, art, and their quantitative analysis.
• D. Statistical Methods for Cross-Cultural Comparison
  • Multi-level modeling, factor analysis, structural equation modeling.

Chapter 3: Qualitative Approaches to Cultural Mapping

• A. Ethnography and Participant Observation
  • Deep immersion for understanding local contexts.
  • Challenges of objectivity and generalization.
• B. Interviews and Focus Groups
  • Eliciting cultural narratives and perspectives.
  • Techniques for cross-cultural interviewing.
• C. Discourse Analysis and Narratives
  • Analyzing language as a window into cultural meaning-making.
• D. Case Studies and Comparative Qualitative Research.

Chapter 4: Mixed Methods Approaches in Cultural Research

• A. Integrating Quantitative and Qualitative Data.
• B. Triangulation and Complementarity.
• C. Challenges and Benefits of Mixed Methods Designs.

Part II: Mapping Cultures: Dimensions, Domains, and Applications

Chapter 5: Mapping Cultural Dimensions and Value Orientations

• A. Review of Major Cultural Frameworks (e.g., Hofstede, Schwartz, GLOBE).
• B. Debates and Critiques of Dimensional Approaches.
• C. Applications in International Business and Management.

Chapter 6: Cultural Mapping in Specific Domains

• A. Political Culture and Civic Engagement.
• B. Organizational Culture and Leadership.
• C. Consumer Culture and Marketing.
• D. Health Beliefs and Practices across Cultures.
• E. Educational Cultures and Learning Styles.

Chapter 7: Digital Cultural Mapping

• A. Using Big Data for Cultural Analysis.
• B. Social Media Analysis and Cultural Trends.
• C. Geographic Information Systems (GIS) for Visualizing Cultural Data.
• D. Ethical considerations in digital cultural research.

Chapter 8: Visualizing and Representing Cultural Data

• A. Cartographic Techniques for Cultural Mapping.
• B. Infographics and Data Visualization.
• C. Narrative Approaches to Presenting Cultural Findings.

Part III: Challenges, Ethics, and Future Directions

Chapter 9: Challenges in Cross-Cultural Research

• A. Bias and Equivalence Issues.
• B. Cultural Sensitivity and Researcher Positionality.
• C. Sampling and Generalizability across Cultures.
• D. The Dynamic Nature of Culture and Longitudinal Studies.

Chapter 10: Ethics and Responsibilities in Cultural Measurement

• A. Informed Consent in Diverse Cultural Contexts.
• B. Data Privacy and Confidentiality.
• C. Avoiding Stereotyping and Misrepresentation.
• D. The Impact of Research on Studied Communities.

Chapter 11: Critiques and Future Directions

• A. Post-structuralist and Critical Perspectives on Cultural Measurement.
• B. Moving Beyond Essentialism: Culture as Process and Practice.
• C. The Future of Interdisciplinary Cultural Studies.
• D. New Frontiers in Methodology and Technology.

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