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Measuring Customer Satisfaction And Loyalty Third Edition Survey Design Use And Statistical Analysis Methods 3rd Edition Bob E Hayes

SKU: BELL-5308128

$ 31.00 ~~$ 45.00~~ (-31%)

4.1

70 reviews

Measuring Customer Satisfaction And Loyalty Third Edition Survey Design Use And Statistical Analysis Methods 3rd Edition Bob E Hayes instant download after payment.

Publisher: ASQ Quality Press

File Extension: PDF

File size: 3.23 MB

Pages: 287

Author: Bob E. Hayes

ISBN: 9780873897433, 0873897439

Language: English

Year: 2008

Edition: 3

Product desciption

Measuring Customer Satisfaction And Loyalty Third Edition Survey Design Use And Statistical Analysis Methods 3rd Edition Bob E Hayes by Bob E. Hayes 9780873897433, 0873897439 instant download after payment.

"The third edition of this best-seller updates its detailed information about how to construct, evaluate, and use questionnaires, and adds an entirely new chapter on customer loyalty." "Readers will gain a sound grasp of the scientific methodology used to construct and use questionnaires utilizing the author's systematic approach. They will be able to pinpoint and focus on the most relevant topics, and study both the qualitative and quantitative aspects of questionnaire design and evaluation. These and many more important scientific principles are presented in simple, understandable terms."--Jacket.�
Abstract: "The third edition of this best-seller updates its detailed information about how to construct, evaluate, and use questionnaires, and adds an entirely new chapter on customer loyalty." "Readers will gain a sound grasp of the scientific methodology used to construct and use questionnaires utilizing the author's systematic approach. They will be able to pinpoint and focus on the most relevant topics, and study both the qualitative and quantitative aspects of questionnaire design and evaluation. These and many more important scientific principles are presented in simple, understandable terms."--Jacket