Media Across Borders Localising Tv Film And Video Games Esser by Esser, Andrea 9781315749983, 9781317610793, 131574998X, 1317610792 instant download after payment.

What happened when Sesame Street and Big Brother were adapted for
African audiences? Or when video games Final Fantasy and Assassins’
Creed were localized for the Spanish market? Or when Sherlock Holmes was
transformed into a talking dog for the Japanese animation Sherlock
Hound? Bringing together leading international scholars working on
localization in television, film and video games, Media Across Borders
is a pioneering study of the myriad ways in which media content is
adapted for different markets and across cultural borders. Contributors
examine significant localization trends and practices such as:
audiovisual translation and transcreation, dubbing and subtitling,
international franchising, film remakes, TV format adaptation and video
game localization. Drawing together insights from across the audiovisual
sector, this volume provides a number of innovative models for
interrogating the international flow of media. By paying specific
attention to the diverse ways in which cultural products are adapted
across markets, this collection offers important new perspectives and
theoretical frameworks for studying localization processes in the
audiovisual sector.