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Media Argumentation Dialect Persuasion And Rhetoric Illustrated Edition Douglas Walton

SKU: BELL-1388440

$ 31.00 ~~$ 45.00~~ (-31%)

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Media Argumentation Dialect Persuasion And Rhetoric Illustrated Edition Douglas Walton instant download after payment.

Publisher: Cambridge University Press

File Extension: PDF

File size: 5.37 MB

Pages: 407

Author: Douglas Walton

ISBN: 9780521876902, 0521876907

Language: English

Year: 2007

Edition: illustrated edition

Product desciption

Media Argumentation Dialect Persuasion And Rhetoric Illustrated Edition Douglas Walton by Douglas Walton 9780521876902, 0521876907 instant download after payment.

Media argumentation is a powerful force in our lives. From political speeches to television commercials to war propaganda, it can effectively mobilize political action, influence the public, and market products. This book presents a new and systematic way of thinking about the influence of mass media in our lives, showing the intersection of media sources with argumentation theory, informal logic, computational theory, and theories of persuasion. Using a variety of case studies that represent arguments that typically occur in the mass media, Douglas Walton demonstrates how tools recently developed in argumentation theory can be usefully applied to the identification, analysis, and evaluation of media arguments.