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Media Audiences Effects Users Institutions And Power 1st Edition John L Sullivan

  • SKU: BELL-31957218
Media Audiences Effects Users Institutions And Power 1st Edition John L Sullivan
$ 31.00 $ 45.00 (-31%)

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Media Audiences Effects Users Institutions And Power 1st Edition John L Sullivan instant download after payment.

Publisher: SAGE Publications, Inc
File Extension: PDF
File size: 8.32 MB
Pages: 280
Author: John L. Sullivan
ISBN: 9781412970426, 1412970423
Language: English
Year: 2012
Edition: 1

Product desciption

Media Audiences Effects Users Institutions And Power 1st Edition John L Sullivan by John L. Sullivan 9781412970426, 1412970423 instant download after payment.

Despite the widespread use of the term "audience" in our popular culture, the meaning of "audience" is complex, and it has undergone significant historical shifts over time. Media Audiences explores the concept of media audiences from four broad perspectives, as "victims" of mass media, as market constructions and commodities, as users of media, and as producers and subcultures of mass media.

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