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Media Choice A Theoretical And Empirical Overview Hartmann Tilo Tilo Hartmann

SKU: BELL-36114642

$ 31.00 ~~$ 45.00~~ (-31%)

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Media Choice A Theoretical And Empirical Overview Hartmann Tilo Tilo Hartmann instant download after payment.

Publisher: Routledge

File Extension: PDF

File size: 3.11 MB

Pages: 320

Author: Hartmann Tilo; Tilo Hartmann

ISBN: 9780415964562, 0415964563

Language: English

Year: 2009

Product desciption

Media Choice A Theoretical And Empirical Overview Hartmann Tilo Tilo Hartmann by Hartmann Tilo; Tilo Hartmann 9780415964562, 0415964563 instant download after payment.

This volume represents the next generation of research in media psychology, bridging selective exposure into a larger framework of choice in media usage. Considering the myriad media options available to use, this work seeks to answer such questions as: What mechanisms guide an individual's exposure to/choice of media? How can researchers model them? The questions why and how people decide to use media offerings are key in current communication scholarship. Research on selective exposure has addressed this area in the past, but the term 'media choice' is used here to represent any implicit/automatic/spontaneous or explicit/deliberate 'decisions' of the users and subsequent behavioral consequences that lead to a contact with a media stimulus.