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Media U How The Need To Win Audiences Has Shaped Higher Education John Marx Mark Garrett Cooper

  • SKU: BELL-51903184
Media U How The Need To Win Audiences Has Shaped Higher Education John Marx Mark Garrett Cooper
$ 31.00 $ 45.00 (-31%)

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Media U How The Need To Win Audiences Has Shaped Higher Education John Marx Mark Garrett Cooper instant download after payment.

Publisher: Columbia University Press
File Extension: PDF
File size: 5.12 MB
Author: John Marx; Mark Garrett Cooper
ISBN: 9780231546607, 0231546602
Language: English
Year: 2018

Product desciption

Media U How The Need To Win Audiences Has Shaped Higher Education John Marx Mark Garrett Cooper by John Marx; Mark Garrett Cooper 9780231546607, 0231546602 instant download after payment.

Media U presents a provocative rethinking of the development of American higher education centered on the insight that universities are media institutions. Mark Garrett Cooper and John Marx argue that the fundamental goal of the American research university has been to cultivate audiences and convince them of its value.

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