Mental Models Aligning Design Strategy with Human Behavior 1st Edition by Indi Young ISBN 1933820063 9781933820064 by Indi Young 9781933820064, 1933820063 instant download after payment.

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Product details:

ISBN 10: 1933820063 
ISBN 13: 9781933820064
Author: Indi Young

There is no single methodology for creating the perfect product—but you can increase your odds. One of the best ways is to understand users' reasons for doing things. Mental Models gives you the tools to help you grasp, and design for, those reasons. Adaptive Path co-founder Indi Young has written a roll-up-your-sleeves book for designers, managers, and anyone else interested in making design strategic, and successful.

Mental Models Aligning Design Strategy with Human Behavior 1st Table of contents:

Chapter 1: What and Why? The Advantages of a Mental Model
Chapter 2: When? Using Mental Models with You Other WOrk
Chapter 3: Who? Mental Model Team Participants
Chapter 4: Define Task-Based Audience Segments
Chapter 5: Specify Recruiting Details
Chapter 6: Set Scope for the Interviews
Chapter 7: Interview Participants
Chapter 8: Analyze the Transcripts
Chapter 9: Look for Patterns
Chapter 10: Create the Mental Model
Chapter 11: Adjust the Audience Segments
Chapter 12: Alignment and Gap Analysis
Chapter 13: Structure Deviation

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Tags: Indi Young, Models, Aligning