Microtrends The Small Forces Behind Tomorrow s Big Changes 1st Edition by Mark Penn, E Kinney Zalesne ISBN 0446580961 9780446580960 by Mark Penn, E. Kinney Zalesne 9780446402064 instant download after payment.

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Product details:

ISBN 10: 0446580961 
ISBN 13: 9780446580960
Author: Mark Penn, E Kinney Zalesne

Mark Penn, the man who identified "Soccer Moms" as a crucial constituency in President Clinton's 1996 reelection campaign, is known for his ability to detect relatively small patterns of behavior in our culture-microtrends that are wielding great influence on business, politics, and our personal lives. Only one percent of the public, or three million people, is enough to launch a business or social movement.

Microtrends The Small Forces Behind Tomorrow s Big Changes 1st Table of contents:

• Part 1: Way We Work

  • The Unmarried
  • Extreme Commuters
  • Work at Home Dads
  • Connected Geeks
  • Affluent Bohemians
  • Older New Moms
  • Stay-at-Home Dads
  • New-Collar Workers
  • Extreme Commuters
  • Anti-Aging Achievers
  • Urban Farmers
  • Revitilized Mainstream

• Part 2: Way We Play

  • Extreme-Sport Enthusiasts
  • Online Gamers
  • Customizers
  • Internet Investors
  • Fitness Fanatics
  • Cultural Creatives
  • Eco-Centrics
  • Vloggers
  • Older Gamers
  • Niche Sports Enthusiasts
  • Luxury Bohemians

• Part 3: Way We Live

  • Non-Religious
  • One-Child Families
  • Early Risers
  • Animal Lovers
  • Personal Trainers
  • Do-It-Yourselfers
  • Adult Children Living at Home
  • Permaculture Enthusiasts
  • New Cottage Industry Workers
  • Eco-conscious Consumers

• Part 4: Way We Think

  • The Unaffiliated Voters
  • The New Intellectuals
  • Extreme Thinkers
  • Left-Handers (often cited as an example, though not always a "thinking" trend)
  • Niche Religion Practitioners
  • Obsessive Compulsives (as a personality type impacting consumer behavior)
  • Intellectual Thrivers
  • Science-Minded Believers
  • Skeptical Shoppers
  • New Puritans

• Part 5: Way We Believe

  • The Ethical Shoppers
  • The Hyper-Taskers
  • The Religious Reformers
  • New Age Believers
  • Ethical Consumers
  • Agnostic Activists

• Part 6: Way We Connect

  • The Bloggers
  • The Social Networkers
  • Virtual Commuters
  • Collaborative Consumers
  • Mobile Technologists
  • Hyper-Connected Teens

• Part 7: Way We Shop

  • Conscientious Consumers
  • Deal Seekers
  • Luxury Niche Buyers
  • Bargain Hunters
  • The DIY Shoppers
  • Organic Eaters

• Part 8: Way We Eat

  • Vegans
  • Organic Consumers
  • Locavores
  • Gourmet Home Cooks
  • Raw Food Enthusiasts

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Tags: Mark Penn, E Kinney Zalesne, Microtrends, Forces