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Mobile Customer Relationship Management Ragnar Schierholz Ragnar Schierholz

  • SKU: BELL-51385102
Mobile Customer Relationship Management Ragnar Schierholz Ragnar Schierholz
$ 31.00 $ 45.00 (-31%)

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Mobile Customer Relationship Management Ragnar Schierholz Ragnar Schierholz instant download after payment.

Publisher: Emerald Publishing Limited
File Extension: PDF
File size: 1.16 MB
Pages: 128
Author: Ragnar Schierholz; Ragnar Schierholz
ISBN: 9781846637179, 1846637171
Language: English
Year: 2007

Product desciption

Mobile Customer Relationship Management Ragnar Schierholz Ragnar Schierholz by Ragnar Schierholz; Ragnar Schierholz 9781846637179, 1846637171 instant download after payment.

This e-book deals with the application of mobile business concepts and technologies in the domain of customer relationship management, or mCRM. (Examples include mobile marketing campaigns, mobile sales reporting, mobile ticketing, and product related mobile information services.) The e-book aims to give insights into fundamentals of mCRM, identify current challenges of mCRM, to propose solutions to current problems and challenges in mCRM and to demonstrate successful examples of mCRM.

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