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Mobile Disruption The Technologies And Applications Driving The Mobile Internet Jeffrey L Funkauth

  • SKU: BELL-4308354
Mobile Disruption The Technologies And Applications Driving The Mobile Internet Jeffrey L Funkauth
$ 31.00 $ 45.00 (-31%)

4.7

86 reviews

Mobile Disruption The Technologies And Applications Driving The Mobile Internet Jeffrey L Funkauth instant download after payment.

Publisher: Wiley-Interscience
File Extension: PDF
File size: 2.63 MB
Pages: 218
Author: Jeffrey L. Funk(auth.)
ISBN: 9780471511229, 9780471654186, 0471511226, 0471654183
Language: English
Year: 2004

Product desciption

Mobile Disruption The Technologies And Applications Driving The Mobile Internet Jeffrey L Funkauth by Jeffrey L. Funk(auth.) 9780471511229, 9780471654186, 0471511226, 0471654183 instant download after payment.

  • A disruptive technology is a technology or innovation that results in worse product performance different from the expected or predicted performance; an example is that the Internet accessible mobile phone was thought to be a portable substitute for the PC-the actual applications of mobile phones are far different from this
  • Describes business models, user needs, and key technologies to create long-term strategies that are profitable in both the long- and short-term
Content:
Chapter 1 The Next Disruption (pages 1–18):
Chapter 2 The Origins of the Mobile Internet (pages 19–36):
Chapter 3 Key Technological Trends (pages 37–58):
Chapter 4 Phones as Portable Entertainment Players (pages 59–86):
Chapter 5 Mobile Marketing (pages 87–104):
Chapter 6 Mobile Shopping and Multichannel Integration (pages 105–124):
Chapter 7 Navigation Services (pages 125–150):
Chapter 8 Phones as Tickets and Money (pages 151–171):
Chapter 9 Mobile Intranet Applications (pages 173–196):
Chapter 10 Platform Strategy (pages 197–208):

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