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Modern Competitive Strategy 3rd Edition Gordon Walker

  • SKU: BELL-10960310
Modern Competitive Strategy 3rd Edition Gordon Walker
$ 31.00 $ 45.00 (-31%)

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Modern Competitive Strategy 3rd Edition Gordon Walker instant download after payment.

Publisher: McGraw-Hill Education
File Extension: PDF
File size: 2.88 MB
Pages: 352
Author: Gordon Walker
ISBN: 9780073381381, 0073381381
Language: English
Year: 2008
Edition: 3

Product desciption

Modern Competitive Strategy 3rd Edition Gordon Walker by Gordon Walker 9780073381381, 0073381381 instant download after payment.

Modern Competitive Strategy, 3e, by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.

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