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0 reviewsWHAT YOU WILL LEARN
● Learn how Marketing, Sales, and Customer Success work together to define a brand and grow its customer base.
● Learn how to create brand recognition, credibility, engagement, receptivity, and resonance to optimize brand equity.
● Create a robust marketing plan and perfectly time the different marketing initiatives, from digital channels to neuroscience.
● Learn when, how, and what AI-enabled tools to deploy in marketing, sales, and customer success operations.
WHO THIS BOOK IS FOR
This book is aimed at entrepreneurs and marketing professionals, as well as educators and students who want to learn how to create a successful brand leveraging modern technologies. Readers are only required to have a rudimentary understanding of marketing, sales, and customer success.