More Guerrilla Marketing Research Asking The Right People The Right Questions The Right Way And Effectively Using The Answers To Make More Money Kaden by Kaden, Robert J;levinson, Jay Conrad;linda, Gerald;linda, Gerald R 9780749455477, 0749455470 instant download after payment.

More Guerrilla Marketing Researchwill take readers on a journey through one of the most misunderstood and under-utilized marketing techniques. The follow-up toGuerrilla Marketing Research, this book destroys the myth that only big companies can afford marketing research. It focuses on why small and mid-sized businesses can benefit from conducting focus groups and surveys, and how they can do it. More Guerrilla Marketing Researchincludes new and updated material on setting research goals and objectives; how to set a research budget; secondary research; qualitative research; research into emotions; customer satisfaction research; and the future of marketing research.
Reviews of the first edition:
“[A] great addition to the ‘guerrilla marketing’ books designed to give practical advice to smaller and medium-sized businesses. –Choice

“In simple, layman’s terms, outlines successful strategies that even the smallest businesses can implement.” –Kirkus Reviews
“[A] practical guide for the nonprofessional researcher.” –Journal of Economic Literature
“[A] very good primer on the subject.” –Library Journal