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Multichannel Marketing Metrics And Methods For On And Offline Success 1st Edition Akin Arikan

  • SKU: BELL-4654400
Multichannel Marketing Metrics And Methods For On And Offline Success 1st Edition Akin Arikan
$ 31.00 $ 45.00 (-31%)

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Multichannel Marketing Metrics And Methods For On And Offline Success 1st Edition Akin Arikan instant download after payment.

Publisher: Sybex
File Extension: PDF
File size: 4.09 MB
Pages: 312
Author: Akin Arikan
ISBN: 9780470239599, 047023959X
Language: English
Year: 2008
Edition: 1

Product desciption

Multichannel Marketing Metrics And Methods For On And Offline Success 1st Edition Akin Arikan by Akin Arikan 9780470239599, 047023959X instant download after payment.

No longer can the offline remain separate from the online. Integrated, customer-centric, cross-channel marketing campaigns persuade customers to act, provide greater ROI, and ultimately improve your organization's bottom line. This must-have guide synthesizes the successful methods and metrics that online, direct, and brand marketers have employed for years so that you can develop, implement, and measure successful cross-channel campaigns. Multichannel marketing expert Akin Arikan takes you from customer acquisition to customer relationship management with strategic advice, effective case studies, and proven metrics.

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