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Multimedia And Interactive Digital Tv Managing The Opportunities Created Digital Convergence Margherita Pagani

  • SKU: BELL-1205738
Multimedia And Interactive Digital Tv Managing The Opportunities Created Digital Convergence Margherita Pagani
$ 31.00 $ 45.00 (-31%)

5.0

80 reviews

Multimedia And Interactive Digital Tv Managing The Opportunities Created Digital Convergence Margherita Pagani instant download after payment.

Publisher: IRM Press
File Extension: RAR
File size: 30.09 MB
Pages: 300
Author: Margherita Pagani
ISBN: 9781931777384, 1931777381
Language: English
Year: 2003

Product desciption

Multimedia And Interactive Digital Tv Managing The Opportunities Created Digital Convergence Margherita Pagani by Margherita Pagani 9781931777384, 1931777381 instant download after payment.

Addressing the issues that managers in the multimedia industry have confronted while developing and implementing this innovative technology, this book focuses on the latest research and findings in digital television technologies. Covered are the major issues surrounding digital convergence including the digital metamarket and new digital media devices and their potential for IT convergence at the macro level. Also addressed are multimedia and interactive digital television and the economic implications of these technologies. Additionally, the managerial implications of interactive digital television are covered, including branding strategies for digital television channels and the critical role of content media management.

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