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Multimedia Comprehension Wolfgang Schnotz

Name: Multimedia Comprehension Wolfgang Schnotz
SKU: BELL-48040668
Price: 31.00 USD
Availability: InStock
Rating: 4.1 (40 reviews)

SKU: BELL-48040668

$ 31.00 ~~$ 45.00~~ (-31%)

4.1

40 reviews

Multimedia Comprehension Wolfgang Schnotz instant download after payment.

Publisher: Cambridge University Press

File Extension: PDF

File size: 6.97 MB

Pages: 247

Author: Wolfgang Schnotz

ISBN: 9781009303217, 100930321X

Language: English

Year: 2023

Product desciption

Multimedia Comprehension Wolfgang Schnotz by Wolfgang Schnotz 9781009303217, 100930321X instant download after payment.

Multimedia messages use combinations of texts, pictures, maps, and graphs as tools for communication. This book provides a synthesis of theory and research about how people comprehend multimedia. It adopts the perspectives of cognitive psychology, semiotics, anthropology, linguistics, education, and art. Its central idea is that information displays can be categorized into two different but complementary forms of representations, which service different purposes in human cognition and communication. Specific interaction between these representations enhances comprehension, thinking, and problem solving, as illustrated by numerous examples. Multimedia Comprehension is written for a broad audience with no special prior knowledge. It is of interest to everyone trying to understand how people comprehend multimedia, from scholars and students in psychology, communication, and education, to web- and interface-designers and instructors.