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Multimodal Communication A Social Semiotic Approach To Text And Image In Print And Digital Media 1st Ed May Wong

  • SKU: BELL-10486786
Multimodal Communication A Social Semiotic Approach To Text And Image In Print And Digital Media 1st Ed May Wong
$ 31.00 $ 45.00 (-31%)

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Multimodal Communication A Social Semiotic Approach To Text And Image In Print And Digital Media 1st Ed May Wong instant download after payment.

Publisher: Springer International Publishing; Palgrave Pivot
File Extension: PDF
File size: 6.63 MB
Author: May Wong
ISBN: 9783030154271, 9783030154288, 3030154270, 3030154289
Language: English
Year: 2019
Edition: 1st ed.

Product desciption

Multimodal Communication A Social Semiotic Approach To Text And Image In Print And Digital Media 1st Ed May Wong by May Wong 9783030154271, 9783030154288, 3030154270, 3030154289 instant download after payment.

This book draws on visual data, ranging from advertisements to postage stamps to digital personal photography, to offer a complex interpretation of the different social functions realised by these texts as semiotic artefacts. Framed within the media environment of the city of Hong Kong, the study demonstrates the importance of social context to meaning making and social semiotic multimodal analysis. This book will be of interest to readers in the arts, humanities and social sciences, particularly within the fields of semiotics, visual studies, design studies, media and cultural studies, anthropology and sociology.


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