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Music 2 0 Essays 1st Edition by Gerd Leonhard ISBN B0016OP0FE

SKU: BELL-2177944

$ 31.00 ~~$ 45.00~~ (-31%)

4.0

76 reviews

Music 2 0 Essays 1st Edition by Gerd Leonhard ISBN B0016OP0FE instant download after payment.

Publisher: Gerd Leonhard, Mediafuturist

File Extension: PDF

File size: 7.74 MB

Pages: 228

Author: Gerd Leonhard

ISBN: 6418547015526

Language: English

Year: 2008

Product desciption

Music 2 0 Essays 1st Edition by Gerd Leonhard ISBN B0016OP0FE by Gerd Leonhard 6418547015526 instant download after payment.

Music 2 0 Essays 1st Edition by Gerd Leonhard - Ebook PDF Instant Download/Delivery: B0016OP0FE
Full download Music 2 0 Essays 1st Edition after payment

Product details:

ISBN 10: B0016OP0FE
Author: Gerd Leonhard

Music2.0 is an inspiring and invigorating collection of Music & Media Futurist Gerd Leonhard's best essays and blog posts on the future of the music industry. The book continues and expands on the ideas and models Gerd presented in his first book The Future of Music (co-written with Dave Kusek, published by Berklee Press, 2005), which has become a must-read work within the music industry, worldwide, and was translated into German, Spanish and Italian. Music2.0 clearly describes what the next generation of music companies will actually look like; hence the use of the term Music2.0, a catch-all phrase derived from the increasingly over-used Web 2.0. In this book, Gerd does not mince his words when it s about spelling things out, and his style is both engaging as well as hard-hitting and provocative. Looking back at the raw material for this book - Gerd's 1,000+ blog posts and over 20 long-form essays - it is evident that by far the most often covered subject is what many people have come to call Music 2.0, i.e. the new principles that will define the next iteration of the music business. The Music2.0 term was not invented by Gerd but is now closely connected with many other terms and portmanteaus that Gerd has co-created such as Music Like Water, the Flat Rate for Music, Feels Like Free (FLF), the Usator, Friction is Fiction, and the People Formerly Known As Consumers. Gerd has written and blogged about digital music and the next generation of the music industry for over four years, in airplanes, taxis, trains, busses, hotel lobbies, conference halls, and occasionally, at home. 1000s of other writers and bloggers have linked to or quoted Gerd s work and his writings have influenced many startups and big media companies, alike. During those years, Gerd's message and opinions have evolved but his bottom- lines and visions have not changed a whole lot. While reading the book it is often exciting to see that many of Gerd's predictions have indeed come true, by now, such as the major record labels dropping DRM, in late 2007. Music2.0 presents the best of Gerd's writings from the past four years without altering the original content too heavily in order to preserve the timeliness and context of when it was actually written. As the reader moves from 2003 to 2007, the evolution of various ideas and expressions can clearly be observed, and this will make for an engaging reading experience, as well even as the reader jumps back and forth. Enjoy Music2.0!

Music 2 0 Essays 1st Table of contents:

Introduction: The Future of Music
The Digital Revolution in Music
Streaming and the New Economy
Challenges for Artists and Labels
Music Rights and Ownership in the Digital Age
The Role of Social Media in Music Promotion
Shifts in Consumer Behavior
Technology and Music Creation
The Impact of AI on Music
Music Discovery and Recommendation Systems
Marketing Strategies for the 21st Century
Monetization Models in the Streaming Era
Live Music, Touring, and Virtual Experiences
Music and Cultural Transformation
Predictions for the Next Decade
Concluding Thoughts: Embracing Change

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Tags: Gerd Leonhard, Music, Essays

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Music 2 0 Essays 1st Edition by Gerd Leonhard ISBN B0016OP0FE