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Navigating Nationalism In Global Enterprise A Century Of Indogerman Business Relations Christina Lubinski

Name: Navigating Nationalism In Global Enterprise A Century Of Indogerman Business Relations Christina Lubinski
SKU: BELL-47156298
Price: 31.00 USD
Availability: InStock
Rating: 5 (60 reviews)

SKU: BELL-47156298

$ 31.00 ~~$ 45.00~~ (-31%)

5.0

60 reviews

Navigating Nationalism In Global Enterprise A Century Of Indogerman Business Relations Christina Lubinski instant download after payment.

Publisher: Cambridge University Press

File Extension: PDF

File size: 7.15 MB

Pages: 299

Author: Christina Lubinski

ISBN: 9781316511282, 1316511286

Language: English

Year: 2022

Product desciption

Navigating Nationalism In Global Enterprise A Century Of Indogerman Business Relations Christina Lubinski by Christina Lubinski 9781316511282, 1316511286 instant download after payment.

Navigating Nationalism in Global Enterprise analyzes the role of nationalism in global business strategy, showing how multinationals act not just as drivers of globalization but also as sophisticated operators in a world of nations. Using the case study of German companies in colonial and post-colonial India, Christina Lubinski traces how nationalism's influence on business competitive strategies changed over the twentieth century and across major political turning points, such as two world wars and India's transition to independence. She highlights how national imaginings are both relational because they derive from comparisons with other nations, and historical because they mobilize the past to legitimize future aspirations. Lubinski stresses that learning from the past is how multinationals engage strategically with the content of nationalism – i.e., a nation's history, aspirations, and relationships with other nations. In India, German companies' competitiveness was continuously dependent on navigating nationalism and on understanding that nationalism and globalization are inextricably linked.