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Neuromarketing In Business Identifying Implicit Purchase Drivers And Leveraging Them For Sales Benny B Briesemeister

Name: Neuromarketing In Business Identifying Implicit Purchase Drivers And Leveraging Them For Sales Benny B Briesemeister
SKU: BELL-37630854
Price: 31.00 USD
Availability: InStock
Rating: 4.7 (36 reviews)

SKU: BELL-37630854

$ 31.00 ~~$ 45.00~~ (-31%)

4.7

36 reviews

Neuromarketing In Business Identifying Implicit Purchase Drivers And Leveraging Them For Sales Benny B Briesemeister instant download after payment.

Publisher: Springer

File Extension: PDF

File size: 4.52 MB

Pages: 148

Author: Benny B. Briesemeister, Werner Klaus Selmer

ISBN: 9783658351847, 3658351845

Language: English

Year: 2022

Product desciption

Neuromarketing In Business Identifying Implicit Purchase Drivers And Leveraging Them For Sales Benny B Briesemeister by Benny B. Briesemeister, Werner Klaus Selmer 9783658351847, 3658351845 instant download after payment.

This book shows how neuromarketing works in practice. It describes how companies can use the methods and insights of neuroscience to make better decisions themselves. It brings together real-world use cases in the area of applied neuroscience, collected from the globally leading consumer neuroscience companies and their clients. The use cases come from a variety of business areas, from advertising research to store design, from finding the right name for a brand to designing a compelling website. The book reveals how clients engage in neuromarketing; the business problems they can encounter, and have encountered, solving with this new approach; and the values they generate.