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ISBN 10: 0582838037
ISBN 13: 9780582838031
Author: Graham Tullis
Unit 1: Company Structures
Lead-in: Listening – The departments in a company
Reading: The Philips Story
Vocabulary: Company structures and departments
Language Development: Verbs and prepositions
Skills Focus: Listening – Describing responsibilities in a company
Speaking: Describing jobs; presenting companies
Writing: A company profile
Unit 2: Recruitment
Reading: Graduate career opportunities
Vocabulary: Recruitment techniques
Language Development: Present perfect and past simple
Skills Focus: Listening – Selecting candidates
Speaking: Role-play of job interviews
Writing: A letter of application
Unit 3: Retailing
Reading: Store layout
Vocabulary: Retailing terminology
Language Development: Compound nouns
Skills Focus: Listening – Describing a store layout
Speaking: A consumer survey
Writing: A consumer survey report
Unit 4: Franchising
Reading: Franchising opportunities
Vocabulary: Franchising terms
Language Development: The imperative
Skills Focus: Listening – Describing a franchise
Speaking: Choosing a franchise
Writing: An email requesting franchise information
Unit 5: Business Styles
Reading: Business styles in different countries
Vocabulary: Business etiquette
Language Development: Modal verbs of business skills
Skills Focus: Listening – Describing business styles
Speaking: Discussing business etiquette
Writing: A memo on communication styles
Unit 6: Negotiating
Reading: Negotiation techniques
Vocabulary: Negotiation phrases
Language Development: Conditional structures
Skills Focus: Listening – Negotiating a contract
Speaking: Role-play of a negotiation
Writing: A short report on a negotiation
Unit 7: Environment
Reading: Environmental issues in business
Vocabulary: Environmental terminology
Language Development: Expressing contrast
Skills Focus: Listening – Describing environmental policies
Speaking: Discussing environmental issues
Writing: A report on environmental policies
Unit 8: Marketing
Reading: Marketing strategies
Vocabulary: Marketing terms
Language Development: Reported speech
Skills Focus: Listening – Describing marketing strategies
Speaking: Presenting a marketing plan
Writing: A marketing plan
Unit 9: Finance
Reading: Financial reports
Vocabulary: Financial terminology
Language Development: Quantifiers
Skills Focus: Listening – Interpreting financial data
Speaking: Discussing financial performance
Writing: A financial report
Unit 10: Presentations
Reading: Effective presentations
Vocabulary: Presentation phrases
Language Development: Linking words
Skills Focus: Listening – Evaluating a presentation
Speaking: Giving a presentation
Writing: A presentation outline
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Tags: Graham Tullis, Insights, Business
