New Media For A New China James F Scotton William A Hachten by James F. Scotton, William A. Hachten 9781405187978, 9781444319118, 1405187972, 1444319116 instant download after payment.

New Media for a New China is a timely introduction to the current state of the mass media in China and it’s growing role in the 21st Century global communication system

• Brings together an international cast of scholars to analyse the diverse roles of China’s media, covering all the major industries (advertising, newspapers, broadcasting, magazines, film, TV, PR)

• Considers the position of China’s media in the middle of the country’s tremendous social, economic and political changes

• Explores the concept of the 21st century as “China’s Century” because of the nation’s unprecedented growth

Content:
Chapter 1 2008 (pages 11–18): William A. Hachten and James F. Scotton
Chapter 2 Development and Theory of the Media (pages 19–27): William A. Hachten
Chapter 3 The Impact of New Media (pages 28–42): James F. Scotton
Chapter 4 Newspapers (pages 43–60): Guo Ke
Chapter 5 Magazines (pages 61–73): Chen Peiqin
Chapter 6 Radio Broadcasting (pages 74–82): Chen Peiqin and Haigui Liu
Chapter 7 Television (pages 83–97): Anne Cooper?Chen and Yu Leon Liang
Chapter 8 Television (pages 98–114): Anne Cooper?Chen and James F. Scotton
Chapter 9 Xinhua (pages 115–127): James F. Scotton
Chapter 10 Advertising (pages 128–140): Hong Cheng
Chapter 11 Public Relations (pages 141–162): Yan Jin
Chapter 12 Film (pages 163–182): Yong Liu
Chapter 13 English?Language Media in China (pages 183–197): Guo Ke
Chapter 14 Overseas Media Serve Chinese Diaspora (pages 198–206): William A. Hachten
Chapter 15 Conclusion (pages 207–212): William A. Hachten and James F. Scotton