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Nonprofit Internet Strategies Best Practices For Marketing Communications And Fundraising 1st Edition Ted Hart

  • SKU: BELL-977010
Nonprofit Internet Strategies Best Practices For Marketing Communications And Fundraising 1st Edition Ted Hart
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Nonprofit Internet Strategies Best Practices For Marketing Communications And Fundraising 1st Edition Ted Hart instant download after payment.

Publisher: Wiley
File Extension: PDF
File size: 12.33 MB
Pages: 360
Author: Ted Hart, James M. Greenfield, Michael Johnston
ISBN: 9780471691884, 9780471716198, 0471691887, 0471716197
Language: English
Year: 2005
Edition: 1

Product desciption

Nonprofit Internet Strategies Best Practices For Marketing Communications And Fundraising 1st Edition Ted Hart by Ted Hart, James M. Greenfield, Michael Johnston 9780471691884, 9780471716198, 0471691887, 0471716197 instant download after payment.

Contributors from nonprofit organizations and from groups advocating electronic philanthropy offer advice to nonprofit fundraisers who want to tap into the Internet. The practice has been around since the middle 1990s, they say, but has only occasionally been successful. The topics include using the Internet as a strategic tool, staffing, online community building, building the brand online, inspiring donors, and planned giving and major gifts.

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