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Nonprofit Publications What You Need To Know To Create Winning Publications Scott C Stevenson

  • SKU: BELL-4309046
Nonprofit Publications What You Need To Know To Create Winning Publications Scott C Stevenson
$ 31.00 $ 45.00 (-31%)

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Nonprofit Publications What You Need To Know To Create Winning Publications Scott C Stevenson instant download after payment.

Publisher: Jossey-Bass
File Extension: PDF
File size: 41.11 MB
Pages: 80
Author: Scott C. Stevenson
ISBN: 9781118691953, 9781118704073, 1118691954, 111870407X
Language: English
Year: 2013

Product desciption

Nonprofit Publications What You Need To Know To Create Winning Publications Scott C Stevenson by Scott C. Stevenson 9781118691953, 9781118704073, 1118691954, 111870407X instant download after payment.

Originally published by Stevenson, Inc., this practical resource offers nonprofit organizations strategies for creating successful and effective publications. Topics include:

  • Useful policies, guidelines and publication procedures
  • How to produce quality annual reports
  • Advice on writing and editing copy
  • Tips for taking, managing and incorporating photos and images
  • Numerous layout and design ideas
  • Advantages of online publications
  • Outsourcing considerations
  • Evaluating publication effectiveness
  • Editorial calendars
  • Editorial evaluation
  • Increasing readership
  • Submission guidelines
  • Publication underwriting
  • Strategic partnerships
  • Direct mail

Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Content:
Chapter 1 Useful Policies, Guidelines and Publication Procedures (pages 4–10):
Chapter 2 Tips for Producing Stand?Out Annual Reports (pages 11–17):
Chapter 3 Newsletter and/or Magazine Production (pages 18–29):
Chapter 4 Writing and Editing: Copy, Content and Proofing (pages 30–34):
Chapter 5 Tips for Taking, Managing and Incorporating Photos (pages 35–40):
Chapter 6 Layout and Design Ideas (pages 41–46):
Chapter 7 Online Publication Considerations (pages 47–52):
Chapter 8 Outsourcing: Writing, Photography, Design and Production and More (pages 53–58):
Chapter 9 Cost?Saving Ideas (pages 59–65):
Chapter 10 Ways to Evaluate Your Publication's Effectiveness (pages 66–70):
Chapter 11 Publications Ideas Worth Considering (pages 71–80):

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