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Nostalgia Marketing Rekindling The Past To Influence Consumer Choices Marco Pichierri

  • SKU: BELL-49417122
Nostalgia Marketing Rekindling The Past To Influence Consumer Choices Marco Pichierri
$ 31.00 $ 45.00 (-31%)

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Nostalgia Marketing Rekindling The Past To Influence Consumer Choices Marco Pichierri instant download after payment.

Publisher: Palgrave Macmillan
File Extension: PDF
File size: 4.25 MB
Pages: 165
Author: Marco Pichierri
ISBN: 9783031215452, 3031215451
Language: English
Year: 2023

Product desciption

Nostalgia Marketing Rekindling The Past To Influence Consumer Choices Marco Pichierri by Marco Pichierri 9783031215452, 3031215451 instant download after payment.

The book examines the use of nostalgia as a marketing lever that can potentially affect consumer behavior. Beginning with a thorough examination of nostalgia as a construct, the book then presents and discusses four studies to show the possible effects of nostalgia in the context of sport marketing, charitable giving, sustainable consumption and sports tourism. The book is a valuable resource for scholars and those interested in discovering advancements in consumer research. In addition, it offers benefits to marketers and practitioners seeking to include nostalgic stimuli in their advertising communications.

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