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ISBN 10: 1403901708
ISBN 13: 9781403901705
Author: C Dennis
What determines where people shop? Why would shoppers visit one shopping centre rather than another? Developers, backers, planners and Government will wish to estimate the viability of proposed new centres. Developers wish to plan, build and/or improve shopping centres to maximize profitable retail sales and shopper satisfaction. This book explores a range of perspectives from the traditional to the latest thinking. These approaches are drawn together with a summary of the hypotheses for which the author has found support.
Part I – Introduction and Background
Introduction
1 Background
Retail in a marketing context
The meaning of 'image'
Shopping centres
The historical context of shopping centres
Part II – Why People Shop Where They Do – Shoppers' Responses to Attributes of Shopping Centres
2 Research Questions, Methodology and Questionnaire Design for Part II
Research questions and hypotheses
Methodology
Summary of procedure
Questionnaire design
Investigating research questions
3 Why Do People Shop Where They Do? The Attributes of Shopping Centres that Determine Where Consumer
Introduction
Results
Discussion and hypothesis testing
Implications
Conclusions and limitations
4 The Shopping Centre as a Brand
Introduction
Methodology and procedures
Results
Implications and conclusions
5 The Shopping Centre as an Object of Desire: Attraction and Distance in Shopping Centre Choice
Introduction
Objects of desire
Method
Results for the four centres
Predictions for two 'validation centres'
Results for the two validation centres and combined results for all six centres
Hypothesis testing
Implications and conclusions
Appendix 5.1: Modelling of individual relative spending across all six centres
6 Central Place Practice: Shopping Centre Attractiveness Measures, the 'Break Point', Catchment Boun
Introduction
Central Place Theory
The retail hierarchy
Propositions
Attractiveness
Steps in the retail hierarchy
Unified attractiveness scale
Break point and distance exponent
The catchment boundary
Discussion and conclusions
7 Marketing Segmentation for Shopping Centres
Introduction
The background to market segmentation
A priori segmentation
Post hoc segmentation: lifestyle and psychographics
Segmentation for shopping centres
Strategic considerations
The design and method for this study
Results
Modelling behaviour for shopper segments
Discussion and implications
Conclusions
Appendix 7.1: Factor analysis models
Part III – Consumer Decision Processes in Shopping Choices
8 Shoppers' Motivations in Choices of Shopping Centres
Introduction
Study 1
Study 2
Discussion and conclusions
Appendix 8.1: Constructs from the first six focus groups
Appendix 8.2: Extracts from the final motivation focus group
9 An Environmental Psychology Approach to Consumers Choices of Shopping Centres
Introduction
Captive Audience Networks
Conceptual framework
Models
Method
Findings
The simple image model
Discussion
Conclusions and implications for management
10 An Evolutionary Psychology Approach to Understanding the 'Why' of Shopping Behaviour: the Savanna
Introduction
The Savannah hypothesis of shopping
Testing the Savannah hypothesis of shopping
Results
Discussion and conclusion
Part IV – Futurescapes
11 Shoppers' Motivations for E-shopping
Introduction
Research framework
Procedure
Results and analysis
Discussion and implications
Conclusions
Appendix 11.1
12 E-shopping Compared with Shopping Centres
Introduction
Research questions
Procedure
Results
Conclusions
13 Conclusions and Implications
Limitations
Theoretical frameworks utilised
Theoretical postulations supported
Conclusions and implications
Future research
References
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