Olympic Women and the Media International Perspectives Global Culture and Sport 1st Edition by P Markula ISBN 0230222846 978-0230222847 by Pirkko Markula 0230222846 instant download after payment.

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Product details:

ISBN 10: 0230222846

ISBN 13: 978-0230222847 

Author: P. Markula

This book examines how women athletes were represented in international media coverage during the 2004 Olympic Games. Through feminist theorizing and qualitative textual analysis, the contributors discuss sexualization, nationalism, success, failure and the [in]visibility of women athletes in newspaper reporting in Asia, Europe and the USA.

Table of contents:

1. Acknowledgements

2. Notes on Contributors

3. Introduction

4. Reading Media Texts in Women's Sport: Critical Discourse Analysis and Foucauldian Discourse Analysis

5. Opening up the Gendered Gaze: Sport Media Representations of Women, National Identity and Racialized Gaze in Canada

6. From 'Iron Girl' to 'Sexy Goddess': An Analysis of the Chinese Media

7. 'Acceptable Bodies': Deconstructing the Finnish Media Coverage of the 2004 Olympic Games

8. Double Trouble: Kelly Holmes, Intersectionality and Unstable Narratives of Olympic Heroism in the British Media

9. Different Shades of Orange?: Media Representations of Dutch Women Medallists

10. Winning Space in Sport: The Olympics in the New Zealand Sports Media

11. Heroes, Sisters and Beauties: Korean Printed Media Representation of Sport Women in the 2004 Olympics

12. An Analysis of Amaya Valdemoro's Portrayal in a Spanish Newspaper During Athens 2004

13. The Media as an Authorizing Practice of Femininity: Swiss Newspaper Coverage of Karin Thürig's Bronze Medal Performance in Road Cycling

14. Reproducing Olympic Authenticity: Representations of 2004 'Olympic Portraits of U.S. Athletes to Watch'

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Tags: P Markula, Olympic, Women, Media, International, Perspectives, Global, Culture, Sport